Caci Massaro

Lead Strategy & Operations

Caci leads strategy and operations at Proper and is focused on evolving the customer journey to help people get quality sleep and have better days. Prior to Proper, she had many sleepless nights working in consulting before becoming passionate about sleep. She considers her sleep mask and nighttime routine her greatest assets!

Caci started her career in M&A Advisory Services at KPMG; she has since worked with executives in the consumer, tech, and media spaces to roadmap and craft innovative strategies that have sustained positive effects on businesses and the people they serve. She holds a BA and MACCT from Tulane University.

DEEP DIVE: The Evidence Behind Proper

When we tell you that Proper works, it’s in keeping with our science-forward ethos that we back it up with third-party data.

Dec. 07, 2021

By Kamiu Lee, Caci Massaro & Alice D. Hirschel

REAL-WORLD EVIDENCE: Customer Data Behind Our Formulations

What real-world customer data tells us about sleep improvements based on the amount of time taking Proper and the number of formulations evaluated.

Nov. 23, 2021

By Kamiu Lee & Caci Massaro

NEW! Beta Launch Of Proper’s Daily Sleep Journal

With a more holistic consideration for the impact of lifestyle factors on sleep, you can start taking meaningful steps towards improving your nights (and days).

Nov. 12, 2021

By Caci Massaro, Ryan Kennedy & Allison Siebern, PhD, CBSM