When we considered these staggering numbers in the context of emerging science around just how important sleep is to your long-term health, it became abundantly clear that the sleep industry has failed Americans—and that we needed to do something about it.

"From the beginning, Proper emphasized the need to be science backed, which aligns with my expertise and experience. There are a lot of products on the market that may use clinically studied ingredients, but they may not include the appropriate dose. Proper's ingredients were not only chosen for their clinical studies, but were included at the right dosage to target different aspects of sleep in the sleep cycle."

"One of the biggest challenges facing consumers is finding the sleep solution that works best for them — they are typically left to figure out what works best through trial and error without any guidance. The advantage with Proper is that consumers have access to high quality, evidence-based supplements and the ability to connect with a sleep coach who can provide a guided and personalized approach to improving their sleep."

"I've been in sleep medicine for some time, and I'm skeptical about a lot of supplements. I have a lot of concern about the lack of regulation related to supplements. When I first met with the Proper team, I wanted to see if the product actually works and the evidence behind the ingredients to show that there's a difference between the results versus a placebo effect."

“What interests me in working with Proper is that I find it rare for a supplement company totruly dedicate themselves to only providing evidence solutions, high-quality ingredients and recognize the critical importance of a trusting human relationship in sustaining healthy lifestyle goals.”